01736-602833 info@onthewebitspecialists.com

Blog

Looking for a New Website?

HERE we can build a great looking website for you quickly!

Why You Really Need a Website

Even if you’re not planning on selling online, a well-crafted site is essential for any business, thanks to the Guys at http://www.entrepreneur.com really interesting Stuff..

Q: My business is very small, just me and two employees, and our product really can’t be sold online. Do I really need a website?

A: That’s a  very good question. In a fact, it’s one of the most important and most really frequently asked questions of the digital business age. Before I defiantly answer, however, let’s flash back to the very first time I was asked this question. It was in circa 1998, during the toddler years of the  world wide internet.

I was giving a speech on the impact of the internet on small business at an association luncheon in Montgomery, Alabama. Back in 1998, which was decades ago in internet years, the future of e-commerce was anybody’s guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions or from offline transactions that were the result of online marketing efforts.

So should your business have a website, even if your business is small and sells products or services you don’t think can be sold online? My answer in 1998 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt.

Also, don’t be so quick to dismiss your product as one that can’t be sold online. Nowadays, there’s very little that can’t be sold over the internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.

 You Really do need a Website, the plain fact is that 68% of Business is now done on line..

Let me clarify one point: you could try the Guys at onthewebitspecialists …I’m really not saying you should put all your efforts into selling your wares over the internet, though if your product lends itself to easy online sales, you should certainly be considering it. The main point to be made here is that you should at the very very least have a presence on the web so that the best customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.

That said, it’s not enough that you just have a  good looking website. You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost.

One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company. The inverse is also true. I’ve seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them. maybe a Company like onthewebitspecialists.com

You also mention that yours is a small operation, but when it comes to benefiting from a website, size does not matter. I don’t care if you’re a one-man show or a 10,000-employee corporate giant; if you don’t have a website, you’re losing business to other companies that do.

seo

Here’s the exception to my rule: It’s actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. It either says, “Hey, look, we take our business so seriously that we have created this wonderful site for our customers!” or it screams, “Hey, look, I let my 10-year-old nephew design my site. Good luck finding anything!”

Your website is an important part of your business. Make sure you treat it as such.

Tim W. Knox is the founder, president and CEO of four successful technology companies: B2Secure Inc., a Web-based hiring management software company; Digital Graphiti Inc., a software development company; and Sidebar Systems, a company that creates cutting edge convergence software for broadcast media outlets; and Online Profits 4U, an e-business dedicated to helping online entrepreneurs start and prosper from an online, wholesale or drop-ship business.

welcome to

What is SEO?

Search Engine Optimization (SEO) describes the process to maximise a website’s placement in search engine results. SEO relies on things such as on-page HTML structure, website architecture, page content and keyword usage, inbound links, and quality content.

An often misunderstood practice, effective SEO involves much more than simply including the right keywords on a page. SEO touches on every part of a website, making a basic understanding of SEO best practices important for everyone who works on the user-facing portion of an online business.It’s important to understand the search enginesthat your website is trying to please. Search engines deploy bots (commonly referred to as “spiders”) that crawl websites and index their content.

Website layout is a critical component of SEO because it lays the path for search engines to crawl a site’s various pages.

When web users type a query into the search bar and hit enter, Google scans the website index and returns what it deems to be the most relevant results. Rankings are determined by search algorithms that take many factors into consideration.

We at On The Web IT Specialists know how to best improve your website to match the SEO criteria, get in touch now to see what we can do for you.

Goggle Ads Management

Goggle Ads Management

 

Unknown

Take the guesswork out of your marketing, Measurable, accountable, flexible!

Google AdWords shows how many people notice your ads and what percentage click to visit your website, or call you. With the tracking tools, you can even see the actual sales your website is generating as a direct result of your ads.

We set up for you, manage for you, improve for you OR advise and assist you!

Insights around the clock

You can see how your ads are doing at any time by logging in to your Google AdWords account. To save you time, we’ll also send you a monthly summary listing all the key stats and numbers that matter.

Stop, start, pause, test

Unknown

You can tweak your ads, try new search terms, pause your campaign and re-start whenever you like, for free – and all within Google AdWords.

Search Engine Optimisation

Search Engine Optimization is a technique used in web publishing to increase web page visibility and traffic for a higher ranking in search engines and more readers. Writing an article using Search Engine Optimization requires good writing skills to make the article interesting and easy to read. Strategic placement of key phrases and keywords in the text and the inclusion of hyperlinks will boost the readership of your page. Read the following steps to learn how to write an article using Search Engine Optimization.